This slideshow has been laying about for too many months now so I've decided to wrap it quickly and push it out there. It's a distillation of a much larger project I've been pursuing and which I hope to write up and post as a white paper this winter.
Having covered the screen and functionality of social media from a social interaction design perspective, the next piece in the puzzle had to be the social media user experience. These personality types are an attempt to distill out just some of the different user experiences had on social media into personality types..
The idea behind this slideshow was to make the claim that we must all have very different experiences of social media: in our sense of connectedness, visibility, popularity, in what we think it is for and why we use it. These differences ought to matter not only to any user experience or interaction designer, but to any business interested in commercializing or profiting from social media.
It has always seemed to me that the conventional market segmentation of user types (influencers etc.), while perhaps identifying broad categories of users, fails to account for the user experience. Surely, influencers do not relate to social media as influencers; followers as followers; and so on... These definitions aren't grounded in a framework of motive or intention, and therefore fall short of explaining behavior based on the user's competency as a social media participant.
This slideshow attempts to sketch a view of users based on personality differences that takes mediated communication and interaction into account (I don't know of any personality models that have been customized to non face to face interactions). This means adapting personality types for the unique ways in which social media represent us to ourselves, represent others, present and facilitated social activities, and so on. It means taking personality types and anticipating what, in social media, would engage them, motivate them, and compel them. As a sketch, it is incomplete and intended to kick off discussion.
Having covered the screen and functionality of social media from a social interaction design perspective, the next piece in the puzzle had to be the social media user experience. These personality types are an attempt to distill out just some of the different user experiences had on social media into personality types..
The idea behind this slideshow was to make the claim that we must all have very different experiences of social media: in our sense of connectedness, visibility, popularity, in what we think it is for and why we use it. These differences ought to matter not only to any user experience or interaction designer, but to any business interested in commercializing or profiting from social media.
It has always seemed to me that the conventional market segmentation of user types (influencers etc.), while perhaps identifying broad categories of users, fails to account for the user experience. Surely, influencers do not relate to social media as influencers; followers as followers; and so on... These definitions aren't grounded in a framework of motive or intention, and therefore fall short of explaining behavior based on the user's competency as a social media participant.
This slideshow attempts to sketch a view of users based on personality differences that takes mediated communication and interaction into account (I don't know of any personality models that have been customized to non face to face interactions). This means adapting personality types for the unique ways in which social media represent us to ourselves, represent others, present and facilitated social activities, and so on. It means taking personality types and anticipating what, in social media, would engage them, motivate them, and compel them. As a sketch, it is incomplete and intended to kick off discussion.
Labels: interaction design, psychology, social interaction design, social media marketing, user experience
posted by adrian chan at
10:10 AM Comment on this post
