"1. Purpose Community performs a necessary and useful function for members." http://www.customer-community.com/studies.html
What makes interaction useful takes time and iteration to develop. Because the medium is so thin, the challenge in many communities is to expose new members to interactions that create that hook, the moment of “aha.” A direct one to one interaction is usually what does it, for that’s the kind the contains the highest quotient of curiosity as well as potential connection.
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